Scanning the Environment DB Essay Example | Topics and Well Written Essays - 500 words

Scanning the Environment DB - Essay patternHowever, people may typically not want to compromise too much on hail for fodder items. These socio-economic trends in population has resulted in Aldis strategy for high quality and low cost food products.The amount of television and lucre advertisements for their respective products from Amazon and Aldis will be a part of the selling strategy of these companies. The target client segments, their demographics and behavioral trends will determine the mode and volume of television and earnings advertisements. It can be observed that the people having obesity problems tend to live a sedentary lifestyle with more number of hours in front of televisions or computers. No such observation can be made for target customers for high quality foods. Hence, in case of Amazon the amount of television and internet advertisements will be more as compared to Aldis.While both, Amazon and Aldis may have their advantages and disadvantages, considering th eir strategies, Amazon seems to be better positioned than Aldis. The main reason for this being focused on a particular target customer segment i.e.